The e-messaging pulse #27

e-messaging pulseThis week: There is a time and place to ask customers to subscribe, 3 simple form problems to fix, a very animated valentine’s day and how the world sees email marketers.

Rancid Slime and Email Marketing - Word to the Wise
There is a time and a place to ask your customers to subscribe to your email list, and in this case the timing (and way of asking) was more than a little ‘off.’

Online Form Optimization: 3 Simple Form Problems to Fix – Click Z
Web forms are a transaction. You need to look at them as an exchange of information for something of value you promise in your offer. When you don’t look at it as an exchange, you fail.

A Very Animated Valentine’s Day – Inbox Junky
With Valentines day behind us for another year, here are a few emails that stood out from the subtle to the extreme. 

Email Marketers: How The World Sees Us vs How We See Ourselves – Be Relevant!
It was only a matter of time. 

Have you read anything from the realm of e-messaging that you’d like to share?

MattPosted by:
Matthew Johnson
EDM Specialist

Posted on in Industry News
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