The shocking truth about email subject linesA lot of email industry folk will tell you that the subject line is the first thing recipients look at when determining whether or not to open your email. But they’re wrong! The truth is that it’s second. Because the …
February 23, 2012
in News and Insights, Tips and How To's
Encourage customer feedback with user-friendly surveysCustomer surveys are one of the most cost effective ways to conduct market research. And with Vision6, they’re super easy to create. But with that said, there is a very important rule with customer surveys. Keep them simple. The best …
February 20, 2012
in Tips and How To's, Training and Resources
Image blocking – why it sucks and how to rise above itA staggering 2 out of 3 email users have images turned off in their inbox by default (MarketingSherpa 2010). This makes image blocking a serious issue for email marketers. Particularly when you consider all the time, effort and money that …
February 14, 2012
in Tips and How To's
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