Email Marketing

Why you should never purchase an email marketing list

If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. And while I can see the lure of quickly getting your hands on a large number of new “leads”, there are some good reasons why you shouldn’t purchase a list or gather contacts through third parties.

Posted on in Email Marketing, List Growth, List Management

Small business video series: how to grow your customer database

I recently caught up with Mara Roberts from Adfinity Creative to talk about practical email marketing tips for small businesses.

We covered a huge range of topics from autoresponders through to measuring your success, and I’m really excited to share this series with you on our blog. Part one is all about how to grow your email subscriber list.

Posted on in Email Marketing, List Growth

24 easy ways to grow your email list like a pro

63% of marketers state ‘growing and retaining subscribers on our list’ as being an organisational goal. So we know list growth is top of mind for a lot of people.

And it might sound pretty obvious but growing your subscriber list means you’ll be emailing more people and therefore generating more leads and sales.

But what’s interesting is that list growth often gets chucked in the too hard basket. But it needn’t because today I am going to share with you 24 easy ways to get more email subscribers.

I’d like to challenge you to bite the bullet. Pick one of the tips below that you’re not already doing and implement it today.

Posted on in Email Marketing, List Growth
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