The shocking truth about email subject lines

Harness the power of email and social media marketing

Despite the emergence of social media and its growing popularity, email marketing continues to deliver value to business. But that’s not to say that email and social media marketing have nothing to offer each other. In fact, the opposite is …

Posted on February 28, 2012 in Email Marketing, Resources and Research, Social Media Marketing

The e-messaging pulse #28

This week: integrating Pinterest and email, 22 ways to create compelling content and take another look at your subject lines. Email + Social: Integrating Pinterest and Email -  The Maghill ReportAccording to a recent Shareaholic report, Pinterest accounted for more …

Posted on February 27, 2012 in Industry News

The shocking truth about email subject lines

A lot of email industry folk will tell you that the subject line is the first thing recipients look at when determining whether or not to open your email. But they’re wrong! The truth is that it’s second. Because the …

Posted on February 23, 2012 in Email Marketing, Subject Lines, Tips and Tricks

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